Job Description: App Lead
Role Summary:
The App Lead is responsible for the growth, technical health, and commercial success of Dharani’s suite of mobile applications (Farm Dost, Nypunya, and Vara). This role bridges the gap between product development, marketing, and customer support to ensure a high-quality digital experience for the farming community.
Key Responsibilities:
Growth & User Acquisition: Develop and execute advertising strategies to expand the user base across all platforms (Farm Dost, Nypunya, and Vara).
Revenue Generation: Identify and implement monetization strategies and revenue-generating features within the app ecosystem.
Technical Lifecycle Management: Oversee constant app upgrades and improvements; collaborate directly with technical vendors to resolve bugs and performance issues.
Customer Success & Support: Act as the primary escalation point for customer-raised issues, ensuring timely resolution and managing direct customer communications.
Product Strategy: Align app features with user needs to improve engagement and operational efficiency for Dharani’s services.
Core Competencies:
Mobile Product Management: Experience managing the full lifecycle of mobile applications.
Vendor Coordination: Ability to manage external development teams and service providers.
Digital Marketing: Proficiency in user acquisition and growth hacking for niche markets.
Customer Support Operations: Strong communication skills for resolving user grievances and gathering feedback.
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